My Company Projects · Premo From London

A little bear with a big nose -Premo from London

Once upon a time there was a little bear who lived in London.  He sat in the shop front of a delicatessen selling tea, honey pickles and cold hams.  In 1967 he came home in a brown paper bag on the back of a bicycle to be given to a little girl who kept him as her favourite toy even though everyone thought he looked funny with his big nose.  But she loved him.

Premo from London with Judi

Years later I set up a company to import raw honey into London and design lovely things for cooking and gardening that I liked, and wanted to have inspiration from something very dear to me that always made me smile.  Premo! Of course he loves honey and he was a sort of down to earth guy who would be found in the garden picking herbs and tending to his bee hives.  So Premo took up his role in my company and all his favourite honey on

Premo from London in his tea time colour copy

11 thoughts on “A little bear with a big nose -Premo from London

  1. Promo was created for a TV advert for J Lyons Premium Tea. I worked for the company in 1967 and bought Pre,o ad I lwas vet it. Through serval moves over the years, Premo is no longer in my care. He generated from the Lyons Company in Brooke Green Hammersmith.
    Pam 70 yrs of age.


  2. Hi I have a premo bear ! I used to call him cremo
    I loved this bear so very much
    He now sleeps in the bottom of my bedding box ! And when I last checked on him his poor nose was flat
    Age 51

    Liked by 1 person

  3. Hi I have a beloved Premo bear too . I was born in 1964 I must’ve got him when I was about 4 or 5 years old. He is very worn now . I have a photo of us when I was about 6 . I would love to get him restored.

    Liked by 1 person

  4. Hi my wife has a premo bear which she has had since she was born I think, she’s 50 now. Poor old thing has 1 leg no fur and I drew on some eyes which my wife was quite unimpressed! I would love to get him restored also but fear it would be expensive:

    Liked by 1 person

    1. How cute! I sponges mine very carefully as his fur is falling out badly. He is now in a box waiting to be put in a glass cabinet to protect him. You should send a photo. As long as he has eyes, he can’t continue to see the world for another 50 years! 🙂


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